Privacy Policy

Information you provide directly

• Contact and lead details, including your name, phone number, email address, business name, and any project details you share when you submit a website form, a lead form on Facebook, Instagram, or Snapchat, message us on WhatsApp, or book a consultation.
• Communication content, including messages you send us by WhatsApp, email, contact forms, or social media, together with the project requirements and feedback you choose to share.

Information collected automatically when you use our website

• Usage and device data, such as IP address, browser type, device type, pages visited, and referral source information that helps us understand how visitors reach and use our site.
• Cookies and similar technologies, including analytics cookies and advertising pixels such as the Meta Pixel and Snap Pixel, used to measure website performance and ad effectiveness. You can control cookies through your browser settings.

• To respond to your inquiry and provide the consultation, estimate, or callback you requested.
• To contact you about your request, including follow-up communication on WhatsApp, phone, or email after you submit a lead form or contact us directly.
• To assess project requirements, prepare proposals, and deliver the Shopify, mobile app, or related services you engage us for.
• To send relevant service updates or marketing communications where permitted by law, with opt-out options available at any time.
• To measure, maintain, and improve our website, advertising campaigns, conversion performance, and service quality.
• To comply with legal obligations and to help detect, prevent, or investigate fraud, abuse, or misuse.

When you submit one of our lead forms on Meta platforms (Facebook or Instagram) or Snapchat, the information you enter is collected by that platform and shared with us in accordance with the platform's own terms and privacy policy.

We use that information only for the purposes described in this policy, primarily to contact you on WhatsApp, phone, or email about the service you asked about. Meta and Snap process your data under their own privacy policies, which we encourage you to read.

We do not sell your personal information. We share it only where necessary to operate our business, provide our services, or comply with legal obligations, and we do so under appropriate safeguards.

• Meta Platforms, Inc., for Facebook and Instagram lead forms, advertising measurement, and the WhatsApp Business tools we use to communicate with leads and clients.
• Snap Inc., where Snapchat lead forms or advertising measurement are used.
• Our customer relationship management (CRM) and internal workflow tools, where contact details and conversation history may be stored so our team can respond effectively.
• Hosting, infrastructure, analytics, and technical service providers that help us operate and improve softthrive.com.
• Legal, regulatory, or public authorities where disclosure is required by applicable law, regulation, court order, or lawful request.

Our team and service providers may process your information outside the country where you live, including outside Saudi Arabia and the GCC. Wherever your data is processed, we apply the protections described in this policy.

We keep your information for as long as needed to respond to your inquiry, provide services, and meet legal and accounting requirements. Lead and contact records that show no activity are periodically reviewed and deleted or anonymized.

We use reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse. No method of transmission or storage is completely secure, but we work to protect your data in a manner appropriate to the nature of the information.

Depending on the law that applies to you, including the Saudi Personal Data Protection Law (PDPL), you may have the right to:

• Request confirmation of whether we hold personal information about you and ask for a copy of that information.
• Ask us to correct or update inaccurate or incomplete information.
• Ask us to delete your information where applicable under law.
• Withdraw consent to marketing messages at any time by replying "stop" on WhatsApp or contacting us by email.

To exercise any of these rights or ask questions about this policy, contact us at sales@softthrive.com or message us on WhatsApp at +966 50 675 0389. We respond to data-related requests within a reasonable period.

Our services and website are directed at businesses and are not intended for anyone under 18. We do not knowingly collect information from minors.

We may update this policy from time to time. The effective date at the top shows the latest version. Significant changes will be reflected on this page.

Softthrive, softthrive.com, serving Saudi Arabia, Qatar, and the wider GCC. Email: sales@softthrive.com. WhatsApp: +966 50 675 0389.